With input variables as socio-cultural content consumption data, digital traffic analysis and technology penetration statistics, we created a site in which the content could be seamlessly consumed on all platforms. The results enlarged the digital reach by bringing in the mobile consumers, the fastest growing segment in the region.
This season was signed by a Fashion Magazine style. With plenty of photo and video content updated on a daily basis, the consumer was immersed in the show via a casual browsing experience. A tablet version of the website played a key role on the project bringing closer this magazine feeling.