The first edition of MTV – Millennial Awards was huge not only in Mexico City but all across Latinamerica. The coverage for an event of these proportions included several interactive phases.
Users nominated each categories’ candidates online.
Once the candidates where revealed, more than 26 million votes defined the winners.
The Red Carpet Online Coverage integrated and Instagram photos live feed published live by users.
The event was broadcasted online to thousands of users that could also chat and interact via Social Networks during the event.
Adaptive design played a key role in this project to to reach all the possible devices enabling users to participate everywhere.
- Art Direction
- Creative Direction
- Product Definition
- Project Management
- UX/UI Design