Once Upon a Time got a big promotion for its launch in Canal Sony Latinamerica.
NoblinkTV created a series of satellite contents to immerse consumers in the spirit of the show.
The Once Upon a Time experiences were conceived to get viral, encourage users generated content and augment the engagement.
The applications included:
An interactive mirror that would listen to your questions and answer them in realtime.
Several levels of labyrinths that when resolved gave the users access to exclusive video content.
Users shared their spells in a book where other users would rate and comment on their effectiveness.
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